I get quite a few emails from different companies and organizations who want support or advertisement for their products and causes. Cameron, from BuyingPoultry.com, emailed me about support for their cause. After checking out their website and reading about what they are doing, I couldn’t help but help out an awesome organization! I think what Buying Poultry is doing is great and I know all of you will too!
Do you find yourself asking what labels like free-range, organic, and cage-free really mean? Do you wonder if that “vegetarian fed” chicken is worth the extra cost or if those “natural, cage-free” eggs are better than “free-range”?
More and more people have recognized that today’s meat industry took a wrong turn when it replaced farms with factories.
Take the chicken, turkey, and egg industries, for example. We’ve all seen images of sick, drugged birds crammed into towers of cages. We know that these systems produce an inferior product at great expense to animals and the environment. But many of us feel paralyzed because we simply don’t know how to tell the good eggs from the bad.
If this sounds familiar, you’re not alone! In grocery stores across the country, consumers simply don’t have enough information about the food they buy to make the right choices for their families. That’s about to change.
Enter BuyingPoultry.com: A reliable and easy-to-use digital guide for shoppers who want to find the chicken, turkey, and egg products that meet their personal standards of welfare and sustainability. The site will also provide information about the best plant-based alternatives and where to find them.
Today we’re less connected to our food than ever before. BuyingPoultry.com is a response to this new reality. In previous eras of human history, everyone knew where the animals they ate came from and how those animals lived. And previous generations didn’t have to face hordes of marketers bent on deceiving well-meaning people with clever labels and images.
In sum, early humans would have known a great deal about the animals they ate. This knowledge has been lost to us and it means we often buy animal products—especially poultry products—that aren’t healthy and that don’t reflect our values.
Did you know that ninety-nine percent of all chickens and turkeys are raised on factory farms? You’re probably already among those who sense that factory farms contribute to antibiotic resistance, create toxic pollution, and cause animals to suffer, but are you aware that the poultry raised on factory farms actually has more fat and less protein than the birds that our grandmothers (let alone our early ancestors) ate?
BuyingPoultry.com will empower you to buy poultry with real knowledge of what you are getting.
BuyingPoultry.com will offer information from leading experts about where our food comes from, identify the best products in your area, and make it easy to submit feedback to companies about the kinds of food you’re looking for. Armed with this powerful set of tools, we’ll be one step closer to finding the food we want in the places we shop most.
Back BuyingPoultry.com on Kickstarter before June 28th and help us provide the information consumers need to make informed choices. Together we can change the way our nation eats and farms.
BuyingPoultry.com is a project of Farm Forward, a nonprofit advocacy and consulting group driven to transform the way our nation eats and farms. We use a wide range of innovative strategies to promote conscientious food choices, reduce farmed animal suffering, and advance sustainable agriculture.
